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BFC Announced New Chief Executive Officer

Adding veteran software leadership to help accelerate product development and innovation

October 27, 2023 (Sarasota, FL) — BFC, a leading provider of warehouse management software for food distributors, announced today that it has hired Will Collins as its new Chief Executive Officer.  

“I’m thrilled to announce Will is joining the BFC team as our new CEO. We have an excellent group of tenured industry experts on our team, but we are thrilled to add a veteran SaaS operator to our bench. Now more than ever, our customers need reliable and thoughtful innovation to help them optimize their warehouse.  Adding Will to the team will help us speed up our development efforts considerably and execute on our long-term vision.”  - Founder, Lyle Castle.   

For background, Will started his career off in finance as an investor, but quickly realized early on that he loved being an operator. Notably, he joined Drift (B2B conversational commerce) as the 13th employee and helped it scale to nearly 800 employees globally over 5 years before it was acquired by Vista Equity Partners. He held a variety of operations, go-to-market, analytics, and strategy roles over that time, and he is excited to bring that expertise to bear for BFC customers.  

"This is such an exciting time in the food distribution industry. The need for more visibility in our warehouses and supply chains is paramount. There is an opportunity for performance management, to leverage analytics and AI for optimization, not to mention the need to keep up with pending traceability regulation. BFC has done a phenomenal job building a robust suite of tools and is uniquely positioned to help. My goal is to continue to build solutions that help make our customers more informed and more efficient while maintaining the stellar services and support they have come to expect from BFC.” - CEO, Will Collins.  

The team will continue to grow over the coming months with notable investments made in product, engineering, sales, and customer success. Lyle will remain active day to day in the business and BFC remains deeply committed and solely focused on the success of food distributors.  


BFC is a leading provider of Warehouse Management & Logistics software purpose-built for food distribution. BFC works with grocery, food service, convenient store, and produce distributors to improve their bottom line through improved warehouse operations. Visit for more information.